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Built on a backbone of a D-I-Y feeling focused on style, simplicity and quality, 5preview rose from handprinted T-shirts on the living room floor of its founder 

Emeli Mårtensson (on Via Cavour N°221 in Rome) to a pioneering SCANDINAVIAN BRAND in defining a new way of independent / underground fashion.

Today 5preview is still raw cut and eye catching – wearable key pieces made for the wardrobe of a conscious woman, with a young spirit and an artistic mind.

The mood of the collections spring out of popular culture, nature, literature, art, street style, haute couture and music. Its instantly recognisable styling (experimentation in prints and volumes) has been featured in magazines such as Elle, Glamour, Muse and the holy grail of fashion magazines, Vogue. 



- 5 PRE VIEW was founded in Rome, Italy, in 2008 now with it's headquarters in Gothenburg, Sweden.

- 5 PRE VIEW is present in 10 markets, through its e-commerce and 500 premium retailers worldwide.

- 5 PRE VIEW has 5 passionate employees.

- 5 PRE VIEW releases two collections  annually consisting of a womenswear line of ca 150 pieces & accessories. 

- 5 PRE VIEW garments are produced in Italy, Portugal, China and Sweden.  

- 5 PRE VIEW is constantly working consciously towards a more sustainable way of clothes making.

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