BEHIND THE BRAND
WHO WE ARE
Built on a backbone of a D-I-Y feeling focused on style, simplicity and quality, 5preview rose from handprinted T-shirts on the living room floor of its founder
Emeli Mårtensson (on Via Cavour N°221 in Rome) to a pioneering SCANDINAVIAN BRAND in defining a new way of independent / underground fashion.
Today 5preview is still raw cut and eye catching – wearable key pieces made for the wardrobe of a conscious woman, with a young spirit and an artistic mind.
The mood of the collections spring out of popular culture, nature, literature, art, street style, haute couture and music. Its instantly recognisable styling (experimentation in prints and volumes) has been featured in magazines such as Elle, Glamour, Muse and the holy grail of fashion magazines, Vogue.
- 5preview was founded in Rome, Italy, in 2008 but headquarters in Gothenburg, Sweden.
- It is present in 10 markets, through its e-commerce and 500 premium retailers worldwide.
- 5preview has 5 passionate employees.
- Two collections are released annually and the offer consists of a womenswear line of ca 150 pieces & accessories.
The garmnets are produced in Italy, Portugal, China and Sweden.
- We’re working consciously towards a more sustainable way of clothesmaking.