The fluffy bucket hat

Lookbook photography Day 1.

The stylist Francesca Cefis is an influencer from Milan (we are based in Stockholm, Sweden) full of inspiration and ideas and when she sees our white faux-fur and white fluffy totebag she says

“A bucket hat, you have to do one, and preferably now, because we start the photograph in an hour”. She knows what she wants and Emeli quickly makes a pattern, uses some sample pieces and textiles. Suddenly we have the protagonist of the whole photographing - the fluffy bucket hat! Can’t live without.

Shop the bucket hat here.

#5preview #5pwWHATEVER #aw19