About

WHO WE ARE

Built on a backbone of a D-I-Y feeling focused on style, simplicity and quality, 5preview rose from handprinted T-shirts on the living room floor of its founder Emeli Mårtensson (on Via Cavour N°221 in Rome) to a pioneering SCANDINAVIAN BRAND in defining a new way of independent / underground fashion.

5preview 10YEARSBOOK
5preview 10YEARSBOOK
5preview 10YEARSBOOK
5preview 10YEARSBOOK

Today 5preview is still raw cut and eye catching – wearable key pieces made for the wardrobe of a conscious woman, with a young spirit and an artistic mind.

5preview 10YEARSBOOK

The mood of the collections spring out of popular culture, nature, literature, art, street style, haute couture and music. Its instantly recognizable styling (experimentation in prints and volumes) has been featured in magazines such as Elle, Glamour, Muse and the holy grail of fashion magazines, Vogue. 

THE FACTS:

- 5preview was founded in Rome, Italy, in 2008 but has since 2010 headquarters in Stockholm, Sweden.

- It is present in 20 markets, through its e-commerce and 500 premium retailers worldwide.

- 5preview has 8 passionate employees.

- Two collections are released annually and the offer consists of a womenswear line of ca 150 pieces & accessories. The garmnets are produced in Italy, Portugal, China and Sweden. - 

- We’re working consciously towards a more sustainable way of clothesmaking.